As part of the social media project for FINDEP, the character "Mr. Coin" was introduced. My role involved creating the character's rigging system and animating all the content featuring him. This charismatic character, centered around financial market themes, has played a crucial role in helping clients better understand financial concepts. In addition to providing a distinctive presence on social media, Mr. Coin's animation has significantly contributed to improving the company's metrics and numbers. This creative approach has proven effective in delivering financial information in a friendly and engaging manner, generating a positive impact on visibility and audience engagement.
